B2B Director

Job description

Purpose:
The purpose of this role is to provide support to B2B business and lead market facing interactions for various segments –in a way that would ensure achieving the business’ growth plan – by directly leading segments sales team across segments and product categories, and indirectly supporting overall business. This is a critical role that would enable creation of a strong differentiator for the client in Myanmar and establish Business as a key Enterprise operator.

Responsibilities & Key Accountabilities:

Key responsibilities:

• Meet and exceed the B2B business commitments as defined in AoP, specifically Gross additions & Acquisition revenues
• Define and create segment wise Go to market strategy
• Set Budget / forecast / sales targets for teams in a logical but stretched manner
• Customer Ownership - Quality of sales and overall Customer satisfaction – during and post sales process
• Owner of Go to market activities of all B2B Propositions
• Responsible for delivering as per customer expectations in a competitive market scenario

In more detail:

• Have a strong and clear understanding of B2B market and associated processes and ways of working
• Develop clear and consistent Go To Market strategy for each segment in the B2B market with a mix of Indirect and Direct approach
• Recruit, retain and develop an effective team. Provide clear definition of roles, responsibilities, individual goals and performance objectives. Provide strong leadership, coaching and guidance to the team
• Build and lead a motivated B2B team – including Training and development of sales team members
• Cross functional alignment and ability to work closely with partners and vendors
• Provide all channels with clear guidelines on communications - Setting and driving alignment to standard operating procedures across all sales channels
• Define and execute the B2B market acquisition strategy across Mobile, Fixed line services and ICT solutions
• Ensure credible and continuous market feedback covering technology and competitor activities
• Manage and track sales and related KPIs on performance of B2B fixed & mobile services
• Owns the B2B Propositions Portfolio and works on availing differentiated propositions on a segmented level

Knowledge, Skills, Abilities and Competencies:

• Understand the Myanmar telecommunication market, with emphasis on B2B
• Strong communication skills. Ability to interact with high profile customers
• Rely on experience and judgment to plan and accomplish goals
• High level of professionalism and confidence
• Experienced in executing Segment based Strategies and Operational plans
• Successful track of managing teams directly and indirectly
• Experienced in complex sales, conversions and tailored offerings

Qualifications:

• Minimum 12 years marketing experience in Telecom sector
• Past experience in mobile and/or fixed marketing / Sales / services proposition development
• Excellent writing, reading and presentation skills in English language
• Corporate level proficiency in MS Word, Excel, PowerPoint, official e-mailing and computer skills, etc.
• MBA is a plus